LET'S MAKE MORE WITH WHAT WE HAVE.

will.i.am and The Coca-Cola Company have joined efforts to launch EKOCYCLE™ to inspire new things made in part from recycled materials. Our shared ambition is to motivate brands and people like you to join us on our quest to make more sustainable living cool.
 
The EKOCYCLE™ brand initiative supports recycling by helping consumers recognize that items they consider waste today may be a part of a lifestyle product they can use tomorrow. With a dedication to supporting a more sustainable environment, the EKOCYCLE™ brand initiative will identify products, such as assorted plastic bottles and aluminum cans, that can be repurposed into recycled content for fashionable and valuable lifestyle products. It will also encourage demand and use of recycled materials, and reinforce the importance of recycling finished products.